How Ovrture scales with Anima’s Playground3 min read

What is Ovrture

Nonprofit organizations depend on personalized donor communication to build trust and sustain impact. Ovrture, a SaaS company serving nonprofits in education, healthcare, culture, and social change, helps organizations create on-brand personal websites for donors.

But when every new client requires a fully custom set of branded templates, how do you scale design-to-code without overwhelming your designers and developers?

I spoke with Remy Erkel, Assistant Account Executive at Ovrture, to learn how their team uses Anima to streamline workflows, reduce costs, and unlock scalability.

Could you tell us about your role and what Ovrture does?

Remy: I’m on the client engagement side at Ovrture, but I’ll also speak on behalf of our design and coding teams.

Ovrture is a SaaS company focused on nonprofits. We help organizations—often in education, healthcare, and culture—create personalized donor websites. These sites thank donors for their gifts or nurture prospective relationships.

Each nonprofit client gets its own system of branded templates, which their teams can use to produce thousands of personalized donor sites. Right now, we serve about 60 clients, and each one can generate countless variations from their custom templates.

That’s a lot of personalization. How does your team handle the design side?

Remy: Our process starts in Figma. Our single designer (yes, just one!) creates dozens of brand-specific templates for each client. These become modular building blocks—different content panels, layouts, and styles—that their team can mix and match to create donor websites.

From there, the designs move to our seven-person coding team, four of whom focus on production. Before Anima, this was a 100% manual design-to-code process, which was slow, costly, and prone to human error.

What changed with Anima?

Remy: Since adopting Anima, we’ve completely streamlined design-to-code.

• Pixel-perfect code: Anima’s Playground reliably converts our Figma designs into clean HTML/CSS, which our developers then take the last 20% of the way.
• Cost savings: We’ve seen 20%+ savings in development efforts, which more than covers the cost of Anima itself.
• Scalability: Larger and more complex design systems no longer slow us down. Whether a project is small or huge, the design-to-code process takes the same amount of time.
• Speed: A typical 30-day project now takes about 24 days, freeing up nearly a week per project for growth initiatives.

The onboarding was smooth too—the Anima team gave us excellent hands-on support and made implementation seamless.

Do you go straight from Anima output to production?

Remy: Not directly. Anima gets us about 80% of the way there. Our developers then review, refine, and add backend logic to integrate with our donor management platform. This ensures quality and handles all the interactive and data-driven parts of the sites.

But eliminating those first 80% of manual conversions has been a game-changer.

Looking back, what’s the biggest impact Anima has had for Ovrture?

Remy: Anima has:

• Saved us time and money.
• Reduced manual errors.
• Allowed us to scale donor website systems for dozens of clients with a small design team.

For us, it’s not just a tool—it’s a real ROI driver. We’re extremely satisfied with the results and happy to recommend it.

Thank you so much, Remy, for taking the time to share your experience with us.

Key takeaway

With Anima, Ovrture has been automating 80% of the frontend code, sped up project delivery by nearly a week, and scaled donor communications for 60+ nonprofit clients, all with just one designer.